Het Digitale Landschap — Branding

The Digital Landscape in The Netherlands

In close collaboration with hosting provider True and digital workspace provider Multrix, we created a content platform that revolves around digital transformation in The Netherlands. The first activities are focused on the health care industry.

Challenge
True and Multrix asked us to come up with a durable brand platform to get their sales teams on the table with c-level management prospects in industries where IT becomes more business critical every day. Industries such as health care, finance, logistics and e-commerce.

Idea
We’ve created a content platform about digital transformation in The Netherlands. By putting Multrix and True in the forefront of this conversation, we create thought leadership in an authentic way and use this platform as a lead generator for their sales teams.

Result
The first pillar of hetdigitalelandschap.nl, about digital transformation in the health care industry, already gained a lot of attention and interest within this specific industry. Since the project has just been launched, we will update this section in a later stadium.

AnotherUniverse™ has been invaluable during the entire project. Both in terms of strategy, creative and production. The groundwork is there and we’re looking forward to further develop the platform.

Olaf van Veen – Head of Marketing