True — Branding

A Storytelling Visual Language

We where asked to create a new visual language for hosting provider True. We came up with the idea of iso-metric platforms that visualises how their clients digital landscapes naturally comes together with the managed hosting solutions True provides.

Challenge
True asked us to create a visual language that reflects their key brand story in a simple and beautiful way. The visual language should set True apart from their competition and needed to be flexible in use in different media and means.

Idea
We’ve created an iso-metric visual language, that shows how the specific digital landscapes of their clients are empowered by their managed hosting services. For the illustrations we teamed up with Patswerk.
Result
The visual language is widely embraced by the company and translated through all touch points of the brands eco-system including their corporate website, advertising and sales material.
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