A fixing campaign for a fixing app
Stumbled across a missing paving stone, an overflowing trash can or a broken traffic sign? No worries. The Fixi App lets you report broken things, and notifies local authorities so they can fix it. Decos challenged us to create a series of animations to raise awareness of this innovative new app.
Using Fixi, citizens can report defects in public spaces with their smartphone. The report is automatically sent to the municipality, who can then resolve the problem. The app keeps the user informed throughout the process, so they can see the real-world results of their good deed.
The campaign shows how Fixi simplifies the process of getting things fixed. And how we can change the space we live in for the better.
We zoomed in on the most common issues in public spaces – then illustrated how easy it is to fix them.
The animations became the centrepiece of the campaign. The illustrations, motion and sound design amplified Fixi’s purpose in a universal and fun way.
To bring the stories alive, we chose a vibrant colour palette to match the fun and effortless user experience.
To emphasise the simplicity of the app and make the campaign accessible to a diverse audience, we developed a flat graphic style, stripped back to only the most essential elements.
All the animations fit into a simple yet engaging storyline. The animations personify both how easy it is to use Fixi, and the lasting impact it can have in your community.
- Creative direction
- Art direction