Making eMobility easy, with Ee
The energy transformation is real. And it’s happening now. eMobility is going to play a vital role in the future of our planet, and companies are already investing heavily in electric car parks. We teamed up with The Social Club and Zoekhelden, joining Eneco eMobility on their mission to make the world a better place – one electric mile at a time.
The eMobility market is complex, and cluttered by conflicting ‘truths’. Companies recognise the benefits of electric mobility, but don’t have the information they really need to make the transition.
Eneco makes eMobility easy. In their communication. In their solutions. And in the way customers manage them. They make eMobility accessible for every company, big or small.
The biggest challenge, and barrier, for their customers is in accessing the right information at the right time — so they can find the best solution for their specific situation.
That’s why we introduced ‘Ee’. The newest member of their web-savvy team.
Ee is a virtual assistant that’s smart enough to identify your needs, direct you to the most relevant information, and to inspire you to get in touch with a (real) colleague.
With the help of Ee, we created an engaging platform where you can find the right answers exactly when you need them — a platform that’s every bit as effortless and forward-thinking as Eneco’s eMobility solutions.
To create a meaningful and distinctive design, we conducted in-depth research into the ‘character’ of real-world charging stations. Based on our insights, we developed the unique design and personality of Ee, brought to life with subtle-yet-recognisable visual cues.
Based on the specific needs of potential visitors, we mapped out a dialogue flow to structure all conversations. To generate leads, every conversation results in a personal contact with one of Ee’s colleagues.
Ee plays the hero role on their digital platform. The design of the platform is closely tied to Eneco’s visual identity. For maximum flexibility, Eneco’s eMobility team can manage the platform themselves, adding new insights and research as they go — so that Ee grows even smarter and more powerful with time.
- Brand Strategy
- Art Direction
- Visual Design
- UI Design
- UX Design
- Motion Design