Best cock and beef patties in town
Friends of ours started the Rotisserie. A Brooklynese bar and take-away joint in boogie down Amsterdam West. Their purpose is to serve the best chicken and burgers in town. We helped them with their positioning and brand identity.
People have a love/hate relationship with fast food. As the world becomes more conscious of diet and nutrition, it ranks among the guiltiest of guilty pleasures. Even worse, mass production and globalisation has transformed the humble burger into something synthetic and sterile.
Recognizing this, Rotisserie match their foodie know-how with responsibly sourced ingredients to offer an authentic alternative that fully satisfies those fast food cravings.
We built a brand strategy that championed their ‘anti-health’ manifesto. The identity plays with their mission to ‘make fast food great again’ and shows exactly how they’re going to achieve it – by making the best chicken and beef around.
The cocky cockerel reflects the bold character of Rotisserie and communicates their mischievous sense of fun. Since their objective is so strong, we incorporated the tagline into the logo itself.
The graphic wordmark incorporates the spit of a rotisserie. It reflects the transparency of the branding and gives the custom lettering a rough-and-ready feel.
We used a no-nonsense typography that amplifies the menu’s beautiful gluttony and lends a cheeky boldness to all communication.
To match the divisive nature of fast food, we stripped the palette back to simple black and white, creating maximum contrast and impact everywhere.
Working with artist Darrin Umboh, we developed a unique illustration style which brings the character of the brand to mouth-watering life.
- Brand Strategy
- Art Direction
- Visual Design
- Creative Direction