Another Universe

Best cock and beef patties in town

Rotisserie

Friends of ours started the Rotisserie. A Brooklynese bar and take-away joint in boogie down Amsterdam West. Their purpose is to serve the best chicken and burgers in town. We helped them with their positioning and brand identity.

Logo

The cocky cockerel reflects the bold character of Rotisserie and communicates their mischievous sense of fun. Since their objective is so strong, we incorporated the tagline into the logo itself.

Wordmark

The graphic wordmark incorporates the spit of a rotisserie. It reflects the transparency of the branding and gives the custom lettering a rough-and-ready feel.

Typography

We used a no-nonsense typography that amplifies the menu’s beautiful gluttony and lends a cheeky boldness to all communication.

Color

To match the divisive nature of fast food, we stripped the palette back to simple black and white, creating maximum contrast and impact everywhere.

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Roles

  • Brand Strategy
  • Art Direction
  • Concepting
  • Visual Design
  • Copywriting
  • Creative Direction