Turning experience into conversation
Ever wondered how an eucalyptus plant, a Warhol, or a drip-brew coffee could affect your clients? Welkom! creates unique visitor experiences that leave nothing to chance. We took it upon ourselves to bring their unique services to vivid life, with a truly eye-opening campaign. A campaign that turns experience into conversation.
A lot of companies aren’t aware of the true impact visitor experience has on clients, neglecting how much it can affect their corporate profile and ultimate success.
Welkom! has crafted a custom approach to visitor experiences. Based on their extensive intake, they map out the touchpoints of a visitor’s physical journey, making sure that every single aspect reflects their brand and values in an effortlessly engaging way.
To demonstrate the impact of Welkom!’s service—and the power of tweaking every aspect of a visitor’s journey—we created an interactive live-action experience that generated a personalized visitor profile.
As well as a vibrant service showcase, the experience doubled as a lead generator, with the potential to turn every online visit into a smart business opportunity.
We created an innovative interactive film that zeroes in on key aspects of a visitor’s experience. Shot from the visitor’s perspective, we asked questions at every ‘touchpoint’ of their journey, combining the answers to build a tailor-made profile that can be used to elevate their visitors real-world corporate experience.
Based on the choices made during the interactive film, we can create a personalized profile, showing your ideal customer experience. Companies can then reflect on their actual visitor experience, with the opportunity to invite colleagues and compare profiles. In doing so we generated a pool of active leads – so Welkom! can easily start conversations and bring these dreams to life.
Another Universe’s creativity and enthusiasm are contagious and resulted in a refreshingly progressive campaign for our label Welkom!
Catriene Smit — Manager Marketing & Communication
- Creative direction
- UI Design
- UX Design